It evokes a happy and cheerful demeanor and evokes creativity. YELLOW - Yellow is one of the brightest and most fun colors. One of the most notable is Apple, widely regarded as being an industry thought leader and representing exclusivity.
Some of the most sophisticated and high-end brands use this clean and monotone color to represent them. SILVER - Silver is often used to convey sophistication and class. (Stay tuned for tips on CTAs later in this post.) ESPN uses red for their logo to create excitement and energy. Red is also commonly used as a strong call to action color. RED - Red is often used for excitement and in high-energy situations. Whole Foods is an example of a brand that uses green in their logo to convey a mix of freshness, health and nature. GREEN - Green is often used to convey healthy, safety, stability and freshness. It is a pleasing color for a site that someone plans to be on for long periods of time. Many social media sites use blue, including Twitter, Facebook and LinkedIn. Regarded as soothing and dependable, blue is approachable and known to relax web users. So when choosing the colors to represent your brand, it is important to decide exactly what your brand is trying to convey and who your target audience is.īLUE - Blue is often used to convey honesty and trust. Even if users don’t realize how important colors are, it is often a subconscious reaction.ĭifferent colors symbolize and evoke different emotions. You want the user who visits your site to feel comfortable taking action and positive about your brand. Website color schemes have the ability to generate a positive impact on the visitors to your website or target audience of your brand. The two most critical aspects of your website that will help you make a great first impression include: the choice of color and the choice of web fonts. The Institute for Color Research says that the average person makes a judgment about a product or brand within 90 seconds - which is why the initial first impression you give someone on your website is so important.